Kaukokiito renews its brand

Kaukokiito launched its new five-year business strategy in the spring. The customer is at the heart of all our operations, and our clear target is to deliver the best customer experiences at all times.

The best customer experience results from reliable deliveries, local knowledge, excellent customer service, skilled employees and modern transport equipment. Together these aspects form the high quality of Kaukokiito, and we want to continuously develop and be the best in all of them.

With the new strategy, we also decided to refresh Kaukokiito’s brand and bring it into the 2020s. As part of the brand renewal, Kaukokiito’s logo will be redesigned, but it will still maintain a strong connection to our roots.

More than 20 years since the last change

Our current logo has served for more than 20 years and it is well known among everyone using the roads. The new logo still looks familiar, but the simpler design makes it more powerful and modern. The curved parts of the traffic sign symbolise movement, going forward and development.

First new trucks already on the road

You can already spot the first vehicles with the renewed brand identity in traffic. Renewing the transport equipment takes time, and in this respect the old and new logos will continue to coexist for a long time.

Of course, the brand renewal includes a lot more than merely changing the logo. The core of the brand is based on our values, mission and vision. The visual identity in its entirety as well as our way of communicating with our customers and other stakeholders affect our image. At the end of the day, it is the people and the way of doing things that shape and strengthen the brand in the desired direction.